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Writing Your Business Plan

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The success of any project is affected heavily by how well it is conceptualized and planned out. If you wish to truly make your vision come true, the first thing you need to do is to come up with a plan of action. After all, everything simply does not fall into place. In the real world, you need to have a vision and the skills to make it all come true. All of these could be said of business enterprises as well.

This may seem like a daunting task but it really does not have to be. This article presents readers with a simple guide on how to make your own business plan.

What is a business plan?

Imagine you were planning on building a structure. Common sense would tell you that it would be virtually impossible do so without having a blueprint. Prospective entrepreneurs would be pleased to know that this is the exact purpose the business plan serves. It is there to help guide you through the process of expressing your vision to help you better pursue your dreams.

It does not have to be so complicated. It can even be as short as a single page. You just have to ensure that it is able to answer all the pertinent questions surrounding your planned business enterprise.

What does a Business Plan Answer?

Your business plan needs to succinctly define what you are trying to achieve with your business. Needless to say, you need to have some idea of what you want to do before you start working on your business plans. That should push you in the direction as you give your business vision some clarity.

To be clear, your business plan should be able to address the following:

  • Business Purpose – In order for any business idea to succeed, it must be able to serve a specific purpose. In other words, it must be able to address the customer’s specific need or want.
  • Customer demographics – Think about who your primary market will be. Keep in mind that customer demographics can affect not just your marketing plan but also the entire business approach.
  • Scoping the industry – It would certainly be great if you had a clear understanding of how the industry works and operates.
  • Competitor Insight – Competition is an inevitable reality in any industry. That is why it is vital that you know who your competitors are and their standing in the market. Based on that, you should be able to identify your company’s possible strengths and weakness vis-à-vis your rivals.
  • Positioning Your Product – You need to have a clear idea of how you wish to present your product in the market. This refers not only to your pricing scheme but also to the creation of the entire brand identity.
  • Financial Projections –The last thing you want to do is to jump into business with your eyes closed. That said, you want to be able to have your financial projections ready for the next three years, at least.

Making your own business plan really isn’t all that hard. Just make sure to keep these things in mind and you should be fine.

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